Bring something beautiful to life!

The Cosmetic Concept equips beauty founders with planning tools to navigate their journey from concept to launch with ease.

Let's get to work!

Stay on task, organize your goals and prepare for your first consultation as a beautypreneur with features such as:


• Monthly & weekly planning calendars
• Workbooks for the 4 areas of product development (Branding, Marketing Research & Development, Manufacturing)
• Reference guide of holidays for 2 years
• Goal setting worksheets & prompts

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The Cosmetic Concept promise

  • VERSATILITY

    Our goal is to help business owners stay on track, but we also believe in treating yourself kind. Things happen! Our products are undated (!!) so they can be used at your discretion.

  • ACCESSIBILITY

    We create resources based on first-hand knowledge and expertise within the beauty so you have access to tools that assist with ideation, conceptualization and strategic planning.

  • COMMUNITY

    We strive to build an ecosystem that helps emerging, independent beauty brands connect with resources and services to bring products to market -- from ideation to formulation.

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Hey Girl Hey!

I'm Cindy J, Chief Curator at The Cosmetic Concept, and I'm so glad you've found us!

For nearly a decade, I have helped beauty brands develop formulations and I am often met with the question, "What's Next?"... so I created The Planner For Product Development!

Learn more about The Cosmetic Concept